With 80% of used tires recycled each year in the US, disused rubber is proving beneficial in a multitude of industries, lauded as a versatile material that would otherwise spend its days clogging our waste disposal systems. From sustainable fuels that drive innovation to the 56 million tires used in civil engineering projects to overhaul our infrastructure, and even providing a gentle cushioning in playgrounds to nurture future generations, the durable nature of tires are paving the way to a new age of sustainability, keeping our landfills clear and our air fresh, one recycled tire at a time.